Jahnell was inspired to create her own line of cosmetics and skincare since she was a little girl. She enjoyed seeing ads in magazines and on television, hoping that one day she could bring her own line to life. Years later, she completed her journey through Aveda Insititute and became an Esthetician. During that same year she launched her skincare line, which you now know as Skin by Jah Diva. Eight years later she launched Jah Diva Cosmetics. Jahnell wanted to make sure that everyone was included so she developed the Jah Diva Collection brand which includes cosmetics and skincare for both men and women.